I buy the traffic, build the funnel, and wire the tracking that proves it worked.
Performance marketer since 2000. I run paid social on Meta, build the lead-gen funnels it points to, produce the AI creative that feeds it, and set up the server-side tracking that keeps it honest. One person, end to end.
Optimizer run, this morning
rules v12
- 06:00Pulled yesterday's spend and leadssynced
- 06:01Ad set 14: CPL $41 against a $28 target after $120 spentpaused
- 06:01Video 07: CPL $14 over 3 days, frequency 1.6budget +20%
- 06:02Static 22: CTR 0.4% after 4,000 impressionspaused
- 06:03Three new statics passed QAqueued
- 06:04Server-side events matched to browser events: 96%ok
- 06:05Daily digest sentdone
What I do
- Meta media buying and optimization
- Account structure, a testing plan, and daily decisions on what to scale and what to cut. Budget moves on rules agreed up front, not on hunches.
- Lead-gen funnel builds
- Brand, quiz landers, ad creative, tracking and postbacks, built as one system so every lead traces back to the ad that produced it.
- AI creative production
- Avatar UGC, AI image statics, animated explainers and edited talking-head video. Made in volume, so you test ten ideas instead of two.
- Conversion tracking
- Meta Conversions API, server-side events, network postbacks and deduplication. If the platform can't see your conversions, it can't optimize for them.
- Fast marketing sites
- Static lead-gen and directory sites on Next.js and Vercel. Quick on a phone, cheap to host, and easy to change.
How I work
Audit
I go through your account, funnel and tracking, then send a written list of what's broken and what to do first.
Fix tracking, then build
Conversions have to report correctly before anything spends. Then landers and creative.
Launch structured tests
Budgets, targets and kill rules are agreed before launch, so nobody argues about them later.
Run and report
Daily optimization, a short daily digest, and a weekly call. You see the same numbers I do.
Systems I've built and run
Built in 2026, in production now. Clients and brands stay unnamed.
An AI Meta-ads engine
Multi-tenant platform that generates creative, runs it through QA, publishes through the API, and applies kill and promote rules every morning. Server-side conversions feed it; a digest reports on it.
Lead-gen funnels, end to end
Brand, quiz landers, ad creative, click and conversion tracking, and postbacks to the buyer, launched and run as one unit.
AI creative pipelines
Repeatable production for avatar UGC, AI statics, animated explainer videos and talking-head edits, sized for constant testing.
Static lead-gen and directory sites
Next.js sites on Vercel built for paid traffic: fast first load, clean tracking, and no database to maintain.
About
I started buying traffic in 2000, when affiliate marketing meant banner networks, spreadsheets and waiting a week for stats. I've spent most of the 26 years since on the performance side: affiliate, lead generation and paid media, measured on what converts.
I stepped away for a few years. When I came back, the tools had changed. One experienced operator with AI can now build what used to take an agency team: the ad engine, the creative, the funnel and the tracking.
That's how I work now. You deal with me directly, and the person who plans your campaign is the person who builds and runs it.
Tell me what you're working on
A few sentences is enough. I reply within one business day with questions or a straight answer on whether I can help.